The market is the soil for our survival and the nutrient for development; the needs of users are our biggest market.
Lonking has always adhered to the "user-centered" operation concept, and made every effort to pay attention to, understand, guide and create users' needs for the complete machine, components and services by various means and channels. Lonking thinks what users think and what users urgently need, and regards "satisfying users" and "touching users" as our pursuit and reward for our efforts.
Lonking actively implements the operation concept of "big marketing" and requires all employees to be "salesmen"; Everyone should directly or indirectly provide marketing services based on their positions, which has laid a good atmosphere for enterprises to pay attention to the market, study the market and serve the market from various fields such as R&D, procurement, manufacturing, testing, marketing, after-sales service and logistics support, and promoted the great development of the enterprise.
Lonking has always advocated "win-win theory, resource theory and investment theory". This is the marketing development theory proposed by Mr. Li Xinyan according to the characteristics of Lonking's product market business development and the law of agent team construction in different periods. These three theories have a great impact on the goal positioning and sustainable development of Lonking's distributors and agents, and promote the vigorous development of Lonking's distributors and agents.
"Win-win theory" means that it is a win-win undertaking for the distribution agent to establish strategic partnership with Long Gong, to act as the agent of Lonking's products and provide after-sales service. Lonking's products are quickly sold in the market, and the agents also obtain rich profits in the process of distribution. The two are mutually beneficial, developed together, jointly built and created, and achieved win-win results.
"Resource theory" means that the distribution agency of Lonking products is a rare resource. According to the market and industry rules, Lonking usually selects only one agent and sets up one agency in one region, so this kind of resource is limited; and this kind of resource can create wealth, continuously bring profits to agents and promote the development of agents. Guide agents to cherish resources, cooperate with Long Gong in an all-round way, and concentrate on distributing Lonking's products.
"Investment theory" is another theory further put forward by Chairman Li Xinyan on the basis that the majority of agents generally agree with the win-win theory and resource theory. Since Lonking's agency of products is a rare resource and a "mutual benefit and win-win" undertaking, it is necessary to invest more time, energy and funds as if investing in other projects, devote more efforts to management and operation, and sincerely work hand in hand with Lonking to achieve sustainable development and build a century-old store.
Long Gong has always adhered to the "one principle" of "dealer agency system" and the "three advantages" of "quality, service and cost performance", and has always supported the agents to take Lonking's products as an investment and a resource of the family and team, to inherit and develop forever from generation to generation, to cooperate in good faith and for mutual benefit.
[Codes of Conduct for Lonking Employees]
(I) Core codes of conduct:
● Be genuine, honest and trustworthy, passionate, and dedicated.
(II) Basic codes of conduct:
● Behave properly, in terms of appearance;
● Be respectful and family-friendly in relationships;
● Observe regulations and discipline and be dedicated in work;
● Maintain the overall situation and do your best in teamwork;
● Take good care of public property, and keep a green and low-carbon lifestyle, in terms of energy conservation and environmental protection;
● Be professional, multi-skilled, civilized and healthy, in terms of quality.
(III) Specific behavior requirements:
● Wear uniforms and work permits during work.
● Stand upright, sit elegantly, and walk steadily.
● Answer the call in time, use civilized and standard words, and make the call concise and brief.
● Obey the work arrangement of the superior and complete all tasks on time.
● Ask for instructions or complain to your superior directly in case of any difficulty or dissatisfaction.
● Provide accurate contact number, and inform the company in time in case of any change; officers above the middle level must keep smooth communication within 24 hours.
● Consciously abide by public order, keep the office or working environment clean and beautiful, and place documents, materials and office supplies in an orderly manner.
● Go to work on time, do not get off work early, and do not leave your post without authorization.
● Do not do personal things, make personal calls, chat online, or browse irrelevant websites during working hours.
● Knock on the door first to obtain permission before entering another person's office. Do not rummage through another person's office at will.
● Actively participate in various meetings (training) of the Company, carefully make records, and always abide by the discipline of the venue (classroom).
● Take good care of all public property; properly keep, maintain and use the Company's property; return the relevant property upon leaving office. Articles that can be reused shall be reused. Attention shall be paid to saving water and electricity to truly keep green, low-carbon, energy-saving, and environmental-friendly.
● Abide by the dormitory management regulations, consciously keep the interior and exterior clean, and make sure that all articles such as bedding are stacked in an orderly, unified and beautiful manner.
● Conduct civilized and hygienic dining in the canteen; dine on time and queue in an orderly manner; keep quiet in the canteen and keep the ground and dining table clean; put the tableware to the designated position after dining; promote saving and eliminate waste.
● Reject "pornography, gambling and drug abuse", actively participate in recreational and sports activities to strengthen body building, cultivate good interests and edify noble sentiments.
(IV) Polite expressions:
● Hello, good morning, goodbye, sorry, excuse me, sorry to bother you, thank you, please.
(V) Daily working expressions:
● Can I help you? ● What can I do for you? ● May I help you?
● It's my pleasure. ● Please assist us with... ● Please... Is that okay?
● How about...? ● Sorry, that is the rule.
