A business involves the natural and social environment;

For the natural environment, we should establish environmental awareness and jointly build an environment-friendly and resource-saving society to achieve harmonious coexistence and sustainable development between man and nature.

Social environment consists of internal environment and external environment.

Within the enterprise, the enterprise cares for employees from ideal pursuit, career planning, business promotion, spare-time life, emotional experience, labor safety, salary and welfare, physical and mental health, family relations, and other aspects, so that each employee can fully enjoy the harmony and warmth of the "Lonking family". Employees get along well with each other, care for and help each other. Employees are passionate in their job, and love the enterprise as home.

In the society, we should abide by laws and discipline and fulfill the obligations of enterprises and citizens as an example. We should respect the initiative spirit of the working people, be grateful to the society and reward the people. We should also work with all stakeholders in the value chain and the whole industry to sincerely build a "long bench" (i.e. succession planning) to create a better future and share a happy life.

Lonking people are good at management. Lonking manages enterprises and employees in accordance with "strict discipline" such as management regulations, codes of conduct and operation instructions;

Managing yourself is not the conduct in the old saying that "each one sweeps the snow from his own doorstep and doesn't bother about the frost on his neighbor's roof", but being strict with yourself and take the lead in demonstration in accordance with the management regulations, codes of conduct, and operation instructions. In addition, you should also actively participate in the management of teams, workshops, and companies, thus truly achieving that "everyone is a manager and everyone is a master". With the concept of "Lonking family" culture and "humanistic care", we understand, appreciate, tolerate, and help each other, and work with all enterprises and colleagues associated with the value chain to pursue development.

Concentration means that Lonking focuses on the limited and diversified development of the construction machinery industry, domestic and international segments, and the R&D and manufacturing of complete machine products such as loaders, excavators, forklifts, and road rollers and their core parts. Lonking people under the "first round of entrepreneurship" focus on the R&D and manufacturing of loaders, and Lonking has been a global leader in the quality and sales of loaders for many consecutive years. In the "12th Five-Year Plan" period and a longer period in the future, Lonking people will focus on the R&D and manufacturing of complete machine products such as loaders, excavators, forklifts, and road rollers and their core parts, and strive to make all business units and subsidiaries become the leading enterprises in their respective industries as soon as possible, actively laying a more solid foundation for building "Century Lasting Lonking".

Making steady progress has two meanings. First, we should play safe and promote "progress" with "steadiness". In order to promote "progress" with "steadiness", we should win stable markets, users, profits, and benefits with proper development goals, prudent development modes, and firm development pace. We should get the initiative from "stability", and offer to seek new ways and methods to study new issues and solve new contradictions, laying a solid foundation for greater and higher "progress". Second, we should ensure steadiness with "progress". "Making steady progress" should cover both "quantitative expansion" and "qualitative leap". There should be "new progress" in enterprise development, "new breakthroughs" in reform and innovation, and "new results" in people-oriented policies, and without any of them, such "progress" is substandard and unsatisfying.

Therefore, the requirements for "making steady progress" must be studied and considered at a deeper level and analyzed and judged from a wider perspective, so that new measures and methods can be put forward with a wider vision and more unique and intelligent thinking.

Only when the enterprise people are right-minded and of good conduct can they produce stable quality and excellent products; Only when they do what they say, they can provide uncompromising services to satisfy and surprise the customers and win the trust of the users and the respect of the society.

Lonking people are authentic and trustworthy. People can see Lonking people's character and understand their style of doing things and being a person from its elaborately manufactured high-quality products and sincerely provided efficient services.

Gathering talents and using talents means that Lonking attaches great importance to the introduction, cultivation and use of talents, and sincerely retains and motivates talents with "emotion, treatment and career". As long as someone has "one skill and one expertise", he or she can find a broad stage to display talents and realize ambitions in Lonking.

Post matching refers to that Lonking pays attention to the application of talents for different reasons, and the ability, quality and specialty of employees should be matched with the post, and the right people should be used to do the right things. Grassroots employees should be motivated, middle-level cadres should be responsible, and senior leaders should be entrepreneurial; the production system should be rigorous, the marketing system should be flexible, and the logistics system should be dedicated.

All employees should correctly understand their potential and proactively seek suitable positions. Suitability is always dynamic. Yesterday's suitable position may not be suitable today, and today's suitable position may not be suitable tomorrow. All employees should strive to grow together with the company, or even their growth rate should exceed that of the company. Only in this way can they always keep the trend of reform and always have an invincible advantage in the competition.

Long Gong adheres to the policy of "quality first", insists on "starting from every small thing and doing every detail well", and accurately controls the highest quality of "Lonking Manufacturing".

For equipment selection, Lonking always adheres to high standards, pays attention to synchronizing world technology and integrating global resources, and ensures that the sophistication of Lonking's manufacturing is always higher than that of domestic peers; For process management, Lonking always adheres to the "user system principle" of "the next process is the customer", fully implements the "7S management" and post "operation instructions" system, optimizes each process and standardizes each process; For product testing, advanced equipment such as three-coordinate measuring instrument is widely used to ensure the high reliability of testing results; With constant self-increasing pressure, Lonking has carried out "Engineering Action" for many years, used "magnifying glass • microscope" to find shortcomings and weaknesses in products, and tried its best to eliminate problems in the bud, which really ensures the high quality and efficiency of Lonking's products and services.

"100% achieving the goal, providing worry-free service" is Lonking's service brand.

Lonking has always adhered to this concept and continuously led the new trend of after-sales service in the engineering machinery industry. As early as early as 2006, the commitment of "one-year warranty for key components" was put forward as the first in the industry; At the end of the year, it was the first to implement the "one-year warranty for the whole machine"; in 2008, it was the first to implement the "24-hour service compensation"; in November 2010, it took the lead in putting forward the service commitment of "achievement of 100% efficiency" and took excavator products as the first to boldly explore a new development path of "manufacturing service". Lonking's systematic engineering of "building the first brand of service efficiency in China's engineering machinery industry" has been fully launched. It has meticulously provided fast and convenient services, striven to achieve "standardized service quality, standardized service management and humanized service process", continuously exceeded customer expectations, devoted itself to solving problems for users, and wholeheartedly provided users with perfect services. It has been highly praised by customers, and thus won the honor of "National Excellent After-sales Service Enterprise".

Brand is the logo of products and the symbol of enterprise image; the essence of brand value is customer value, which is the token of enterprise's commitment to consumers.

Lonking people never stop, continue to surpass and constantly leap to the top; both product brands and service brands continue to innovate for further development. From the past regional brands to the present "China brand" and the future "world-renowned brand"; to realize the strategic promotion from "good" to "excellent", it made great progress.

The market is the soil for our survival and the nutrient for development; the needs of users are our biggest market.

Lonking has always adhered to the "user-centered" operation concept, and made every effort to pay attention to, understand, guide and create users' needs for the complete machine, components and services by various means and channels. Lonking thinks what users think and what users urgently need, and regards "satisfying users" and "touching users" as our pursuit and reward for our efforts.

Lonking actively implements the operation concept of "big marketing" and requires all employees to be "salesmen"; Everyone should directly or indirectly provide marketing services based on their positions, which has laid a good atmosphere for enterprises to pay attention to the market, study the market and serve the market from various fields such as R&D, procurement, manufacturing, testing, marketing, after-sales service and logistics support, and promoted the great development of the enterprise.

Lonking has always advocated "win-win theory, resource theory and investment theory". This is the marketing development theory proposed by Mr. Li Xinyan according to the characteristics of Lonking's product market business development and the law of agent team construction in different periods. These three theories have a great impact on the goal positioning and sustainable development of Lonking's distributors and agents, and promote the vigorous development of Lonking's distributors and agents.

"Win-win theory" means that it is a win-win undertaking for the distribution agent to establish strategic partnership with Long Gong, to act as the agent of Lonking's products and provide after-sales service. Lonking's products are quickly sold in the market, and the agents also obtain rich profits in the process of distribution. The two are mutually beneficial, developed together, jointly built and created, and achieved win-win results.

"Resource theory" means that the distribution agency of Lonking products is a rare resource. According to the market and industry rules, Lonking usually selects only one agent and sets up one agency in one region, so this kind of resource is limited; and this kind of resource can create wealth, continuously bring profits to agents and promote the development of agents. Guide agents to cherish resources, cooperate with Long Gong in an all-round way, and concentrate on distributing Lonking's products.

"Investment theory" is another theory further put forward by Chairman Li Xinyan on the basis that the majority of agents generally agree with the win-win theory and resource theory. Since Lonking's agency of products is a rare resource and a "mutual benefit and win-win" undertaking, it is necessary to invest more time, energy and funds as if investing in other projects, devote more efforts to management and operation, and sincerely work hand in hand with Lonking to achieve sustainable development and build a century-old store.

Long Gong has always adhered to the "one principle" of "dealer agency system" and the "three advantages" of "quality, service and cost performance", and has always supported the agents to take Lonking's products as an investment and a resource of the family and team, to inherit and develop forever from generation to generation, to cooperate in good faith and for mutual benefit.